above is an example from a family of e-newsletter templates i re-designed for the university of richmond that are sent out to around 20,000 alumni monthly. to improve communication and legibility as well as preserve university pride, i chose to simplify each template and use their standard colors and mascot in a bold, graphic manner, while still remaining classic and conservative within their identity standards. i designed a main template to be sent to all alumni (spiderweb), as well as templates for reunions, young graduates, and homecoming weekend. overall, i improved upon their visual hierarchy and legibility from the plain text html email templates that we being used previously.